Back to top
Digital illustration of Kristy and Scott with their dogs

Who we are

We're here to drive positive change

Learn about who we are, and how we can help your business.

More about us

Iterativ is a Perth-based company, owned and operated by two founders. We have a combined 25 years of experience in UX/UI design and research, as well as extensive experience leading digital initiatives from concept to production in both the public and private sectors. We also really like dogs.

We’re passionate about empowering users. Our specialties include user experience and accessible design, but we're versatile and can help with many aspects of digital projects - just let us know what you need!

Chips, the Jack Russell, looking at a butterfly

Industry Certified

Certified in Analytics, Google Tag Manager, Data Studio and many industry tools.

CUA Approved

We are part of the Common Usage Agreement and can work with state government.

Professionally Accredited

We're skilled in ITIL framework and project management methodologies.

Our team

Linkedin logoDigital illustration of Kristy looking at the camera.
Linkedin LogoDigital illustration of Scott holding a sausage dog and looking away from camera.

Kristy Sinclair

Design Director

Kristy has over 15 years of experience as a UX/UI Designer and Researcher in various industries including mining logistics and safety, healthcare, shipping and inventory management, warehouse automation and logistics, and student services. She has expertise in UX/CX discovery frameworks and design methodologies, as well as qualitative and quantitative data collection and analysis. She excels in user interface and component design thinking, ranging from mockups to high-fidelity designs and assets.

Scott Pelham

Digital Director

Scott is a seasoned UX/UI designer and researcher with 10+ years’ experience across diverse industries with a strong affinity for Webflow – a preferred platform for crafting captivating digital experiences. With certifications across a suite of Google products, as well as Webflow, ITIL and Prince2, Scott upholds industry best practices. Currently pursuing a PhD, he collaborates with the Department of Fire and Emergency Services, leading the development of an innovative intranet to empower users and boost staff efficiency.

Kristy and Scott discussing web designs in front of a computer. Kristy is working on a tablet.

Why us

Choosing an Iterativ approach

UX expertise

We specialise in UX research and methodology and have practical experience working with clients in both public and private sectors.

Analytics-driven design

We use analytics to guide our design decisions, ensuring that your project is based on data and insights, rather than guesswork or personal preference.

Realistic budgeting

We understand that not everyone needs an in-depth design, and we're happy to work with you to create a solution that meets your budget and requirements.

Direct collaboration

When you work with us, you'll work directly with the people designing and developing your project, with no middlemen or account managers. This ensures that your vision is brought to life exactly as you imagined it.

We’re fully remote

We are fully equipped to work remotely, ensuring that your project is taken care of no matter where you or our team are located, and allowing us to provide cost-effective solutions by eliminating the need for physical office space.

Holistic approach

We take a holistic approach to every project, considering all aspects of your business to ensure that the final product not only looks great but also meets your business goals and objectives.