Back to top

Guiding philosophy

Our approach to design

The Double Diamond model, highlighting the design stageThe Double Diamond model, highlighting the design stage
How we design

Ideate, create, iterate

Rendering the intent

In the design phase, the insights gained from the research phase are translated into tangible design solutions. This phase aims to create a visually appealing and user-friendly interface that aligns with user expectations and business goals.

The design phase involves creating and iterating on design concepts, balancing creativity and practicality to ensure that the final design is both aesthetically pleasing and functional for the intended users. We pay special consideration to accessibility standards, a core output of inclusive design, with a focus on visual, cognitive, motor and auditory abilities.

The design process

Key activities

We recognise the uniqueness of each project and the need for a customised design approach. Below you can explore some of the key activities we use to transform requirements and insights into visually captivating designs:

Information architecture

Designing the structure and organisation of information in a way that is easy for users to understand, navigate and find what they need.

User interface design

Designing interfaces that are visually appealing and easy to use, through the use of standardised components, colour, typography, iconography, and imagery.

Interaction design

Creating interactive elements and prototypes and designing user flows that enable users to accomplish their goals and complete tasks efficiently.


Ensuring that digital products and services are accessible to users with disabilities, including designing for assistive technologies such as screen readers.

Design systems

Defining a set of reusable components, guidelines, and standards that unify the design language within an organisation and ensure consistency across product verticals.


Helping to communicate complex ideas, reinforce branding, evoke emotions, improve accessibility, and increase user engagement.


Creating a seamless and delightful user experience for your product or service, while providing clear visual feedback, smooth transitions, contextual clues, and storytelling capabilities.

Iterative design

Iteratively refining the product design based on insights from usability testing, data analysis, and stakeholder feedback gathered during the analysis phase.

Why us

How we can support you

Design expertise

Our skill sets and industry experience are particularly beneficial for companies that require specialised design knowledge for specific projects.

Resource flexibility

Engage additional design resources for specific projects whenever needed, without being tied to long-term commitments.

Impartial viewpoint

Internal teams may develop biases and assumptions about their own products or services. We can help lead more objective and user-centered design decisions.


Outsourcing design talent can be more cost-effective than hiring internal employees, particularly when it comes to short-term projects.

Keep your focus

Outsourcing allows you to focus on your business’s core competencies and allocate more resources to primary business functions.

Faster turnaround

We are dedicated to completing projects within a specific timeframe, and have the necessary resources to ensure that projects are completed on time.

What's next?

Our approach to analysis

Analysis is critical for translating data into actionable insights that shape the iterative design phases. Our approach aims to reveal user needs, pain points, and behaviours - enabling the refinement of designs to create more user-centred solutions.

See the analysis phase
Digital illustration of a person looking at charts on a tablet